Flowers can dramatically enhance your next corporate event. Choosing the right floral arrangements will enhance your design while putting guests in high spirits.
The impact of flowers is undeniable. They invoke a sense of calm, engage the senses, and even foster a sense of connection among viewers. They can also help infuse a sense of personality and friendliness into corporate events, which can otherwise feel stiff and overly formal.
While everyone at your corporate event is a professional, they are still humans who appreciate beauty and being surrounded by nature. Integrating different types of flowers and beautiful arrangements into your event design will help put people at ease, lower stress, and make every conversation more pleasant and enjoyable.
That being said, you can’t just place any flowers and expect the best results. Achieving the greatest impact requires knowing exactly how to choose the right flowers to complement a corporate atmosphere. As one of the leading Phoenix-area florists, PJ’s Flowers has compiled the following guide to help you select flowers for your next corporate event.
Choose Flowers with Strong Mental Benefits
You may be familiar with the language of flowers (floriography). This practice was used by the Victorians and other cultures to convey messages through different types of blooms and floral arrangements. You don’t need to be a master at floriography, however, to capture and convey emotions to your guests.
The following popular flowers are well-known for their mental health benefits. Using them in your corporate event can induce powerful and immediate results:
● Roses. If not the most popular flower among florists, the rose is a versatile bloom that can capture feelings of passion, power, and confidence, as well as vulnerability and positivity.
● Jasmine. This stress-relieving flower has a sweet but gentle scent that can induce feelings of calm and inspire confidence.
● Lily of the Valley. An anxiety-reducing flower, Lily of the Valley puts nervous minds at ease and can even reduce dizziness.
Being around flowers can help people feel less anxious, more inspired, more motivated, and more cooperative.
The corporate flower arrangements you choose should center around the emotions you want to elicit. Since people are typically there to network, learn, or do business, it’s best to pick flowers that are both visually appealing and promote confidence and calm.
Think About the Season
Seasonal flowers are not only more affordable — they also tend to look the most stunning. Because they’re in season, these flowers will be vibrant, colorful, and have the greatest visual and emotional impact.
Here are some examples of some seasonal flowers we offer at PJ’s:
● Spring: Lilies of the Valley, peonies, lilacs, forget-me-nots.
● Summer: Roses, hydrangeas, Cymbidium orchids, succulents, daisies.
● Fall: Chrysanthemums, petunias, violas, roses, sunflowers, Japanese honeysuckle.
● Winter: Christmas roses, Calendula, yellow jessamine, jasmine, gardenias.
When you speak to a florist, ask them what flowers are in season and their recommendations for corporate events.
If you are purchasing flowers for a corporate event to use as centerpieces, wall decorations, or personal gifts for attendees, then seasonal flowers make the perfect choice. They are excellent talking points, and they give guests something to connect over and discuss. In this sense, seasonal flowers also make good icebreakers during networking events.
Consider including a small card with gifted floral arrangements that offer some information about the flowers. This small gesture can make guests feel more appreciated.
Work With a Floral Arrangement Expert
You want to ensure that the arrangements you choose are beautiful without being distracting. The large-scale floral arrangements you see featured in weddings will look out-of-place at even a relaxed corporate event. Because this is still a professional setting, you need a floral expert who knows how to make arrangements that match the occasion.
Corporate flowers can be incorporated in a variety of ways: are you looking for statement centerpieces, complementary table settings, diminutive yet charming accents, or large pieces, such as a wall of roses, to stand as focal points? The type of event, the corporate identity, branding, and guests’ experience should all be taken into consideration. At PJ’s, we can help you craft a phenomenal floral design for any size corporate event by choosing the right flowers, shape, and style of arrangements.
Consider Allergies
Some flowers may trigger allergies among your guests. Be sure you are mindful of how many and what type of flowers you are incorporating, how they may trigger seasonal allergies, and ways to minimize any reaction among attendees.
There are many flowers for people with allergies that are hypoallergenic. These include hydrangeas, carnations, sunflowers, and roses.
If possible, consider asking attendees if they have any seasonal allergies or specific flower allergies. This is especially important when considering using flowers in corporate gifting.
If a guest cannot have flowers you’ve chosen, there are plenty of lovely alternatives, such as succulent arrangements, that are still beautiful to look at without being a risk to their health.
Work Within Your Budget
Flowers can be expensive if you are not sure what types and styles of arrangements you need. Make sure that you set a clear budget and specify this with your florist beforehand. Working within your budget will give you the most opportunity and creative potential.
A good florist will work with you to choose a combination of flowers that are not too expensive for your price point. They can also recommend lovely alternatives to arrangements you may like but find a bit too expensive for your budget.
Play With Color
Some colors may be too bright or seem out of place in a corporate event. Others can be striking visual focal points that delight your guests from the moment they lay eyes on them. A good rule of thumb is to include at least three different colors and textures in any good floral arrangement. Of course, there are some exceptions to this, such as a simple but timeless bouquet of roses.
You can also ask your floral designer to incorporate your organization’s branding into the floral arrangements. This will ensure that there is a cohesive design throughout your event that demonstrates how thoughtful you are when cultivating each attendee’s experience.
If you are planning a corporate event in Phoenix, AZ, PJ’s Flowers can help. Please use this form to book a consultation.
